Technology Trends and the Future of Mass Notification

Technology is advancing at a rapid pace, which is greatly impacting the evolution of mass notification. Advances in social media adoption, the proliferation of mobile internet-connected devices, big data processing and cloud computing all contribute to the evolution of the mass notification and incident management industry. According to InSites Consulting, over 1 billion people use social networks worldwide (70% of the internet population) and nearly two-thirds of those use social networks on a daily basis. Combined with the mass adoption of smart phone and mobile technology, people both have the ability to share and receive information more than ever before. There are currently four significant technological trends that are driving the mass notification industry: Social Media: People are sharing information in real time as social networks like Facebook and Twitter become household names around the world. In fact, in the past year, breaking news from deposed governments to active shooters and weather disasters has spread across social networks before any other major communication pathway. The advent of social media has also transformed the general public’s expectations about the timeframes and total lifecycle of communications surrounding major incidents. Mobility: There are over 5.9 billion mobile device subscriptions worldwide, representing 86% of the population and the rate of adoption is increasing exponentially each year. This unprecedented level of connectivity means that individuals are both able to and increasingly more adept at sharing and receiving information from nearly any location with cellular reception. Big Data: With the sheer number of active participants on social networks, and a plethora of data feeds, including RSS feeds, and weather alerts, a massive amount of raw data or information is publicly available. If properly mined and monitored, this information can provide invaluable insight into breaking news stories, public opinion, online trends and more. Cloud Computing: Many organizations are moving computing power to “the cloud”. This simply means that instead of installing software exclusively using on premise devices, software solutions can be hosted all across the globe and accessed from anywhere via the Internet. This increases accessibility, extensibility, redundancy and network resiliency for those organizations that utilize it. Download our free white paper, Technology Trends and the Future of Mass Notification