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Did You Know: A Slow Website will Negatively Impact Your Online Revenue?

 

Your e-customers hate waiting! And when your website slows down, so do your online sales.  

 

Regardless of whether your IT department is equipped with an Incident Management or an ITSM system, you need to alert the right support people immediately when a critical IT impacts the performance of your website.  The issue needs to be investigated and service needs to be restored as quickly as possible in order to prevent a crash due to the volume of your orders. 

 

As far too many corporations know, when an e-commerce website is not performing properly or slower than usual, it will quickly negatively impact sales.  There is quite a bit of evidence to back up the claim:

  • In 2012, Walmart Labs found that site performance has a significant impact on overall site conversion rate. In fact, when load times go from 1 second to 4 seconds, conversion rates decline sharply. For every 1 second improvement in page load time, they saw a 2% conversion increase. [1]
  • In 2009, Shopzilla took measures to cut its load time from 7 seconds to 2 seconds, and saw its conversion rate rise from 7% to 12%! [1]
  • As a result of site speed testing, online giant eBay has made site speed and optimization part of the design, implementation, and rollout of features. Recently, eBay looked at the correlation between site speed and buyer purchases per week. According to eBay: “…a large page speed change can have a noticeable effect on end users; for example, a large reduction in site speed can cause user activity to drop, or even abandonment of the site, thus affecting conversions.” [1]

 

As the examples above prove, site speed and reliability play a critical role in the purchasing conversion and can ultimately impact revenue.  It is crucial that site interruptions or performance issues be escalated to the right IT personnel as quickly as possible. The faster you get IT experts to collaborate, the faster the issue will be solved and the less impact the issue has on your business!  

 

To learn how your IT departments can use the Everbridge cloud-based IT Alerting and Communications solution for IT incident management visit our website today!

 

[1] https://mobiforge.com/research-analysis/m-commerce-insights-give-users-what-they-want-and-make-it-fast