It is well known that business continuity and crisis communication plans are vital to minimizing losses during an emergency. 80% of companies that experience a major disaster and don’t have any form of contingency planning go into liquidation within 18 months. Yet only 55% of employers have a crisis communication plan in place.
Of course, simply having a crisis communication plan in place isn’t enough to ensure the safety of your employees and your company’s future. Only 60% of employers think that if a disaster were to effect their workplace, their employees would actually know what to do. Be confident that your employees are prepared for the worst by understanding how to optimize and efficiently execute your crisis communication and response plans, thanks to helpful advice from emergency management and business continuity expert Regina Phelps.
Regina Phelps is an internationally recognized expert in the field of emergency management and continuity planning. Since 1982, she has provided consultation and educational speaking services to clients in four continents. She is founder of Emergency Management & Safety Solutions, a consulting company specializing in incident management, exercise design, and continuity and pandemic planning.
Regina recently joined forces with Everbridge and recorded a webinar that explores in-depth strategies for improving your disaster and crisis management. This is part 1 of a five part series that will feature specific tips, definitions, and tools from Regina that you can leverage to optimize your crisis communication plans.
In this installment of the series, Regina discusses why timely communication is important in a disaster, as well as some definitions to help get to the root of communication strategies and their effectiveness.
Why You Need Timely Communications
6 C’s of Communication
What is Crisis Management
What is Reputation
To learn more about optimizing your critical communications, check out Regina’s white paper here.
Be sure to check back in next week as Regina discusses crisis communication basics in part 2 of this 5 part series!