Is higher ed better prepared to communicate during crises after Virginia Tech?
This morning’s shooting at the University of Texas at Austin was a chilling reminder that safety cannot be assumed, even in the sanctity of our college campuses. But what have we learned in the last three years since the Virginia Tech tragedy shocked the world? Are we better prepared now to handle communication on campuses during crisis like this? Crisis communication expert Dr. Robert Chandler discusses how Virginia Tech was a sea change event that has led to universal acknowledgment and awareness of the needs and challenges of crisis communication for colleges and universities and improvement in developing and validating our crisis plans and tools.