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Is Twitter Better Than Nothing for Emergency Notification?

Twitter has been the topic of many hallway conversations in the worlds of business continuity, public safety, and emergency response. On the plus side, Twitter is popular, cost-effective (free!), and immediate. Yet we’ve all heard cautionary tales about Twitter’s performance and reach; anyone who has ever tweeted has likely been greeted by the now-infamous “fail whale” at some point. So the real question is, Is Twitter better than nothing for emergency notification?

What role does Twitter play in your emergency response plan?