Blog
Toyota’s crisis communication problem
Many of you have listened faithfully to Dr. Robert Chandler’s teachings on crisis communication in our Everbridge Expert Insights webinars. We have frequently discussed the fact that even the most effective communication plan can be crippled by rumors and misinformation.
Toyota’s current vehicle recall is demonstrating the importance of some of the very things Dr. Chandler has preached to us all, for example:- Honesty is the best policy
- Information should be timely and relevant
- Crisis communication is proactive in nature
- Messages must strive for credibility