White paper : Best practices for message maps

By analyzing, first-hand accounts from administrators of emergency notification incident management systems, the behavior of end users and recipients of broadcasts and expert insights from industry professionals such as Dr. Robert Chandler, author of Emergency Notification, one can glean the best practices behind the science of message mapping. The key is to get the right message to the right person at the right time and elicit the right response. In this white paper you’ll learn the importance of: