When you launch Everbridge, sending a press release to the local media is a strong first step in getting the word out to residents. Whether you are directing them to your online portal or asking them to opt-in from their cell phones (Community Engagement), television, radio, newspapers, and blogs are a great way to make people aware of your notification system. Consider following up your press release with a press conference in which you announce the service and how to sign up. And any press briefing regarding a local event or incident affecting residents is a good platform to remind everyone to enroll. Here is an example of a press release that Monterey County, CA put out announcing their Everbridge system.