Boston Athletic Association Relies on Everbridge for the 126th Running of the Boston Marathon
The Everbridge platform will again deliver critical event updates and safety information at this year’s event, supporting more than 10,000 Boston Marathon staff and volunteers
BURLINGTON, Mass. – April 11, 2022 – Everbridge, Inc. (NASDAQ: EVBG), the global leader in critical event management (CEM), today announced that the Boston Athletic Association (B.A.A.) will once again deploy the company’s platform to communicate critical event updates and safety information to thousands of staff and volunteers during the 126th running of the Boston Marathon. A sign of continued resilience and recovery as the sporting world adapts to a post-pandemic landscape, the prestigious race is scheduled to take place next week on Monday, April 18th with a field size of 30,000 participants.
“The Everbridge mission of keeping people safe aligns with our overall commitment to the safety and success of the Boston Marathon,” said Chris Troyanos, ATC – Medical Coordinator for the Boston Athletic Association. “The B.A.A. is always looking for ways to enhance our participants’ race experience, especially in the area of health and safety, and Everbridge provides us with an important solution in the event of a situation that requires immediate and effective communications across our team of volunteers.”
More than 10,000 volunteers will be stationed at medical tents along the 26.2-mile marathon route that starts in Hopkinton, Massachusetts, and ends in downtown Boston. Volunteers will receive notifications via the Everbridge app and SMS in the event of an incident or disruption, as well as important race day information including start/finish times of the athletes; updates on the number of runners on the course throughout the day; road reopening and cleanup efforts; and coordinating the pick-up and transportation of any participants who may drop out. Everbridge staffers will be present in the B.A.A.’s Operations Center on race day to assist in sending the communications.
With the exception of 2020, when the Boston Marathon went all-virtual at the height of the COVID-19 pandemic, this marks the fourth time in five years that Everbridge and the Boston Athletic Association have teamed up to support the race since the partnership began in 2018.
“As a Boston-based company, the Marathon has always been a particularly meaningful event for our organization and employees,” said Tracy Reinhold, Everbridge Chief Security Officer, and former head of the FBI’s Intelligence Division. “We are proud to serve the Boston Athletic Association as it returns the Boston Marathon to the traditional Patriot’s Day date for the first time since 2019 and help do so in a safe and vigilant way for every runner, volunteer, and staff member.”
The Everbridge network of customers in Boston also includes the Boston Police Department, Boston Public Health Commission, and the Boston Fire Department, as well as the State of Massachusetts.
In addition to the Boston and Philadelphia Marathons, Everbridge’s technology is used to keep people safe during some of the world’s largest gatherings and events, such as the International Summer Games in Tokyo and the annual famed championship football game in the United States. Public safety agencies across the U.S. and around the globe have adopted the CEM platform to manage large crowds, including the City of New York’s Macy’s Thanksgiving Day Parade and New Year’s Eve in Times Square, the City of Pasadena’s Rose Parade, and the Pride Parade in San Francisco.
Everbridge, Inc. (NASDAQ: EVBG) is a global software company that provides enterprise software applications that automate and accelerate organizations’ operational response to critical events in order to Keep People Safe and Organizations Running™. During public safety threats such as active shooter situations, terrorist attacks or severe weather conditions, as well as critical business events including IT outages, cyber-attacks, product recalls or supply-chain interruptions, over 6,100 customers in 76 countries rely on the Company’s Critical Event Management Platform to quickly and reliably aggregate and assess threat data, locate people at risk and responders able to assist, automate the execution of pre-defined communications processes through the secure delivery to over 100 different communication modalities, and track progress on executing response plans. For more information, visit www.everbridge.com, read the company blog, and follow on Twitter and Facebook.
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