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Public Warning

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Covid 19 and Beyond

Public warning resources to help governments worldwide tackle the coronavirus pandemic and meet EU regulations.

Everbridge Public Warning

One platform​  | Multi-channel​ | Proven

Everbridge Public Warning is a unified platform for managing two-way communications with the public before, during and after major incidents such as the global COVID-19 pandemic and other natural or man-made disasters.

Everbridge combines powerful location intelligence with two-way multi-channel and multi-agency alerting capabilities to empower public authorities and the emergency services with the tools they need to keep people safe until things return to normal.

For over 18 years Everbridge has provided population alerting at local, regional and countrywide level and our platform is relied upon by over 3,700 public authorities across 13 countries and 66 states and territories.  In 2019 the Everbridge platform sent 3.5 billion messages reaching 550 million people around the globe.  

Download the Overview

Video Resource

When a major incident occurs, who should you alert? In this video we look at 3 typical emergency scenarios and ask the question “Who should be alerted?”

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Video Resource

The first video in this 5 part best practises series considers the importance of communicating across all phases of incident: Plan, Alert, Respond, Recover.

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Everbridge Public Warning has been trusted and deployed by more national governments across the world than any other solution, including by Sweden, Singapore, the Netherlands, Iceland, Greece, Australia, and the coastal states in India.

The Highest Reach … In People’s Native Language

Everbridge Public Warning takes advantage of the capabilities native to almost all cell phones and does not require any manual configuration by users or download of applications. It therefore has been documented to reach 90+% of populations in a target geography, versus 50% or less for alternative approaches such as cell broadcast or mobile apps.

Everbridge Public Warning can automatically detect the nationality of a person’s SIM card and then send messages in the appropriate language to improve the effectiveness of communication to visitors and international travelers. When a population at risk needs to be alerted, Everbridge Public Warning is the most reliable way to reach the most people.

Two-Way Communication

Everbridge Public Warning allows you to seamlessly engage in 2-way communication with people to check on whether they are safe and to receive requests for assistance. People can simply respond to SMS messages or polls that you send. This level of engagement makes for a far more robust system for protecting people. The simple and unobtrusive nature of SMS technology, which has a sense of familiarity and reassurance for people can avoid panic during evacuations and other similar situations.

Amplifying Situation Awareness

Everbridge Public Warning delivers not just alerting but also insight into population movements. You can see the total number of SIM cards in an area, and by extension the number of people, without any personally identifiable information, connected to a cell power at a specific time and whether they are still there at a later time. This information is available in the system before sending an alert.

By having visibility to the number of people in an area, you can make estimates of crowd sizes for planning purposes and deployment of emergency personnel. This feature also enables you to confirm, for example, whether you have successfully evacuated an area. You can also watch the movement flow of people over time to plan out resources needed along different routes as an event unfolds, or to plan for a future one.

Also, using the location-based group alerting feature, emergency management personnel present in a particular location can be identified and deployed effectively, based on their current location.

… One of the biggest storms in years was bearing down on Odisha … cyclone Fani slammed into Odisha on Friday morning with the force of a major hurricane, packing 120 mile per hour winds … as of early Saturday, only a few deaths had been reported, in what appeared to be an early-warning success story … moved a million people to safety really fast … this is so different from 20 years ago, when a fearsome cyclone blasted into this same area, killing thousands.

--How Do You Save a Million People From a Cyclone? Ask a Poor State in India, New York Times, May 3, 2019. Odisha uses Everbridge Population Warning.

Multi-Channel, Multi-Agency Alerting

In addition to location-based SMS, address-based and directory-based alerting are available in order to distribute messages using geo-coded national address registers or address registers of companies, as well as for first responders and emergency preparedness organizations. Everbridge Public Warning alerts through:

Location-Based SMS   Cell Broadcast   Mobile Push Notifications   SMS   Voice   Email   CAP Compliant for Sirens, TVs, Radio, Electronic Display Boards   Social Media – Facebook and Twitter   TETRA

Additionally, when it comes to national-scale alerting, multiple stakeholders can use the same solution, tailored for their jurisdictions. The solution can be scaled from national to regional / state level, all the way down to police districts, with each agency having their own defined set of templates, roles, hierarchies and directories.


Everbridge Public Warning includes full analytics and reporting so you can measure how many messages were sent in what modalities, deliverability rates, and notification confirmations. You can repeat messages or use different modalities to ensure you reach people.

Proven Scalability with Global Support

Everbridge Public Warning offers proven reliability and scale, having served populations from a few thousand to many tens of millions. It is backed by the worldwide platform and resources of Everbridge, Inc., the industry’s only publicly traded (EVBG) company. The Everbridge platform was used to send 3 billion messages in 2018, and the company has more than 800 people across the globe. Everbridge’s R&D department is larger than most companies’ total staff in the critical event management market.