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Insights from Amazon Logistics & Whole Foods Market on preparing for severe weather events

Hurricane Sandy recap – Reaching individuals

Unfortunately, large-scale, regional disasters like Hurricane Sandy are growing in frequency, making mass communication between communities and their constituents increasingly more important for ensuring public safety. In a span of only four days, the Everbridge system successfully delivered more than 10 million messages to recipients, an increase of 156% when compared to the same period of time during Hurricane Irene in 2011. At Everbridge, our goal is to ensure that critical communications reach each intended individual, not just devices. In fact, we saw a 31% increase in citizens opting in to provide their communities with additional contact information and our largest university clients relying primarily on electronic communications as opposed to voice.  This is an important element in ensuring that these recipients did not have to rely on just one form of communication to receive critical information.

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