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Best Practices / Research

Resident Opt-In Kit

Building a database of subscribers is one of the bigger challenges facing government and public safety agencies today. Let’s face it — your notifications are only as effective as the number of people they reach. So how do you get the word out to residents to opt into your alerts? We look at some of the best ways to get the word out to your community, from press releases and social media to billboards and school outreach.

Download the Kit (PDF)

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