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Press Release

New York City Deploys Everbridge to Keep Holiday Revelers Safe During the 92nd Annual Macy’s Thanksgiving Day Parade

Everbridge to Power Mobile Alerts for the World’s Largest Holiday Parade 

BURLINGTON, Mass. – November 20, 2018 – Everbridge, Inc. (NASDAQ: EVBG), the global leader in critical event management and enterprise safety software applications to help keep people safe and businesses running, today announced that the City of New York has deployed its market-leading critical event management platform to alert attendees of the 2018 Macy’s Thanksgiving Day Paradein the event of an emergency, disruption or need to share important information during the festivities.  Everbridge powers the statewide emergency notification platformNY-ALERTand the New York City emergency notification platform Notify NYC.

As tens of millions watch from home, more than three million people are expected to attend the nationally-televised parade which kicks off at 9 am ET on Thursday, November 22 this week, stretching 2.5 miles along Manhattan (from 77th Street and Central Park West to 7th Avenue and 34th Street.)

Residents and visitors who are planning to line the parade route are being encouraged to register for alerts by texting THXGIVING18 to 692692 (NYC-NYC)to receive critical updates directly from New York City Emergency Management.

Text messages may include safety, traffic, weather, and event alerts, including street closures and detours, transit delays, parade disruptions, reunification locations for missing persons, and updates along the parade route.

Notify NYC will also once again deploy Everbridge for city’s New Year’s Eve celebration on December 31, as an estimated one million people gather in Times Square to usher in 2019.

Everbridge, and its Community Engagement solution, make it easy for residents, visitors and attendees to sign up to receive important safety and event information on their cellphones through an event-based keyword. It has been deployed at similar large-scale events including the Pride Paradein San Francisco, Mardi Grasin New Orleans, the March For Our Livesrally in Washington, D.C., the Presidential Inauguration, and many championship sports celebrations across the country.  It is also regularly used by officials during severe weather situations, includingHurricane Lane, Hurricane Irma, and the California wildfires.

About Everbridge

Everbridge, Inc. (NASDAQ: EVBG) is a global software company that provides enterprise software applications that automate and accelerate organizations’ operational response to critical events in order to keep people safe and businesses running. During public safety threats such as active shooter situations, terrorist attacks or severe weather conditions, as well as critical business events including IT outages, cyber-attacks or other incidents such as product recalls or supply-chain interruptions, over 4,200 global customers rely on the company’s Critical Event Management Platform to quickly and reliably aggregate and assess threat data, locate people at risk and responders able to assist, automate the execution of pre-defined communications processes through the secure delivery to over 100 different communication devices, and track progress on executing response plans. The company’s platform sent over 2 billion messages in 2017 and offers the ability to reach over 500 million people in more than 200 countries and territories, including the entire mobile populations on a country-wide scale in Sweden, the Netherlands, the Bahamas, Singapore, Greece, Cambodia, and a number of the largest states in India. The company’s critical communications and enterprise safety applications include Mass Notification, Incident Management, Safety Connection™, IT Alerting, Visual Command Center®, Crisis Commander®, Community Engagement™ and Secure Messaging. Everbridge serves 9 of the 10 largest U.S. cities, 8 of the 10 largest U.S.-based investment banks, all 25 of the 25 busiest North American airports, six of the 10 largest global consulting firms, six of the 10 largest global auto makers, all four of the largest global accounting firms, four of the 10 largest U.S.-based health care providers and four of the 10 largest U.S.-based health insurers. Everbridge is based in Boston and Los Angeles with additional offices in Lansing, San Francisco, Beijing, Bangalore, Kolkata, London, Munich, Oslo, Stockholm and Tilburg. For more information, visit, read the company blog, and follow on Twitter and Facebook.

Media Contacts:

Jim Gatta

Jeff Young

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