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“I remember a time before COVID-19 when Everbridge helped turn a scary situation into a good one,” said Maureen Beyer, a mother of a Beverly Farm resident.  “My son was at a college campus when a critical situation arose with a college student and a firearm.  I was quickly notified by Everbridge that Beverly Farm was on it.  It was so nice to know that even when my son was off-campus, he was protected. Because of Everbridge, Beverly Farm was able to come pick up my son and keep him safe, and I was notified the whole time.”

The global pandemic has reinforced the importance of timely communication, especially for those who are separated from their loved ones. Beverly Farm, a planned community for nearly 400 individuals with developmental and intellectual disabilities, deeply understands the need for consistent and clear communication, especially during the pandemic. Although Beverly Farm has used Everbridge’s platform for four years running, it has increased its residential updates in COVID times, easing parental feelings of security during a season of global insecurity.

Beverly Farm

Located in Godfrey IL, Beverly Farm is home to residents who come from all over the United States, and it is celebrating its 124th anniversary this year. Beverly Farm provides physical and emotional safety and a dignified quality of life with opportunities and challenges to each resident. Residents live in one of four housing offerings depending on their individual needs.

Everbridge provides its Critical Event Management (CEM) software service to Beverly Farm pro-bono, and Beverly Farm uses Everbridge to communicate with residents’ parents. Beverly Farm sends weekly updates and critical alerts to all parents together, as well as information and updates segmented by a resident’s housing. This ensures parents receive the best amount of specific and clear information about their child and the Foundation.

“Everbridge has been especially helpful since the advent of the Delta variant,” says Kevin Weible, a Marketing and Communications Manager at Beverly Farm. “Everbridge has templates to quickly send updates to the proper parental segments, allowing me to communicate to the correct channels painlessly.”

Everbridge’s relationship with Beverly Farm launched in 2018 when Everbridge’s own Strategic Account Manager, and mother of a Beverly Farm resident, Betsy Pilla, learned in a parent meeting that Beverly Farm planned to purchase a less sophisticated messaging program similar to Everbridge’s offering. After the meeting, Betsy asked Beverly Farm’s Interim Executive Director at the time, Sandy Ferris, if she had heard of Everbridge.

“Sandy’s research indicated that Everbridge would be a better fit, and we welcomed the opportunity to help them get set up on the system,” says Betsy Pilla. “I asked MJ McCarthy, SVP Account Management at the time, and Jaime Ellertson, then-CEO if they would accept Beverly Farm into our Pro Bono program; once approved, the whole Everbridge team jumped in to eagerly support the Farm’s effort.”

Although Betsy Pilla and Sandy Ferris could not have foreseen the global pandemic, they understood the value of broad and quick messaging, reminding us that one can never be too prepared for disturbances.

“As a parent, it gives me peace of mind to receive alerts through Everbridge,” says Betsy. “It’s hard to be apart, so the updates remind me that my child is in good hands.”

Beverly Farm does wonderful work in fostering a purposeful life for residents, and Everbridge is grateful for its partnership with Beverly Farm. Beverly Farm provides care and support, and Everbridge is simply the vehicle that allows parents to see the reaping of the seeds sown, creating connection and security despite physical distance.  If you feel compelled to contribute to Beverly Farm, you may give here.

In 1993, I started my career by moving to sleepy Richmond, Virginia to join a financial services division that would later IPO in 1994 as Capital One.  Capital One utilized digital technology to enable a disruptive business approach, collectively called “Information-Based Strategy,” that would transform an industry and result in blistering growth, increasing its net worth by 2,200% in 20 Years.  While Capital One represented my first experience with the potential to solve previously intractable problems with technology-enabled strategies, the evolution of cloud-based models ushered in a new era of digital transformation which has profoundly impacted every business, government and individual in ways both positive (e.g., better, faster, cheaper) and challenging (e.g., risks/threats, complexity, heightened expectations). 

From my work as an executive at leading multi-national technology solution providers, I’ve seen first-hand the immense responsibility that is placed on leaders in both private and public sectors to navigate, manage and respond to an almost continuous stream of challenges, issues and threats.  That responsibility, called Duty of Care, is the explicit contractual and implicit emotional tie that every organization (business, government, healthcare or university) has with its employees, customers, partners, residents, first responders, citizens, patients, students or faculty (i.e., all of us). 

Businesses of all sizes, healthcare organizations, Governments, States, and local communities, face an evolving risk landscape, an increasingly mobile and distributed workforce, and escalating cyber and physical threats. Many businesses face the daunting expectation from senior management that they must decisively assess, respond to, and manage critical events for customers that expect near real-time responsiveness.  The advent of the internet of things (IoT) further adds to the scale and complexity (e.g., Cisco forecasts 30B connected devices by 2020 with 5 quintillion bytes of data produced every day) required to protect not just people, but also critical assets and digital brand. 

Consider a quote from an employee of a large biotechnology company after a 2016 bombing at a Brussels metro station:

“That is the same exact train that I take to work every single day, and if I hadn’t received your message, I would have potentially been on that train.”

A life potentially saved, thanks to an employer leveraging sophisticated global risk intelligence in order to quickly identify and communicate to employees in an affected area.  A business living up to their ‘Duty of Care’ responsibility.

Or this recent story from The New York Times (May 3, 2019): “One of the biggest storms in years was bearing down on Odisha, [India] … Cyclone Fani.  …as of early Saturday, only a few deaths had been reported, in what appeared to be an early-warning success story … [moving] a million people to safety really fast … this is so different from 20 years ago, when a fearsome cyclone blasted into this same area, killing thousands.”

A government adhering to the responsibility for the safety and well-being of their constituents, residents, visitors – potentially saving thousands, if not more – when a crisis strikes. 

Solving these complex global risks reliably and at-scale presents daunting challenges that requires an organization that combines the right mission, with the right technology, teams and leadership – all at the right time – to make a profound societal and business impact.

Everbridge, if you are not already familiar, represents one of the rare businesses that has the potential to impact lives across global communities and companies. Everbridge’s landmark Critical Event Management (CEM) platform, along with its dedicated team of global professionals, emboldened by an equally committed customer base, helps to save lives, safeguard and protect critical assets and preserve continuity of business and IT operations for organizations around the globe.

everbridge global safety operations center

And, the examples speak louder than words. Everbridge commits itself to developing and deploying technology that can deliver early warnings and proactive two-way communications to potentially save many thousands, if not more lives over the years. It is a company that enables the State of Florida to mobilize the right resources and communicate the right messages during historically devastating hurricanes. It is a company that has been selected by entire countries, like Australia, to build and deploy their nationwide alerting systems. It is a company that helps financial technology organizations respond to and restore IT operations in minutes versus hours, helps public authorities reunite missing children with their families, and helps to keep business and supply chain operations running in the face of almost daily disruptions.  Other innovative Everbridge customers include nationwide clients such as Sweden, the Netherlands, the Bahamas, Singapore, and Greece; 9 of the 10 largest U.S. cities; and over 25% of the Fortune 1000, including mainstream brands like CVS, Facebook, Hilton, and Starbucks.

critical event management monitors asses threats

Everbridge’s technology, supported by the vision laid out by the company’s leadership team, including my incredibly accomplished predecessor (recent EY “Entrepreneur of The Year” winner) and Executive Chair Jaime Ellertson, helps security, risk and resilience professionals to meet high expectations. The company’s Critical Event Management platform helps transcend and overcome disjointed processes and siloed teams, privacy and regulatory concerns, and a deluge of employee location data and risk information to ensure true operational and brand resilience. 

As a former customer, I have personally experienced the Everbridge team’s passionate commitment to the mission of keeping people safe and businesses running around the globe.  It’s the type of mission that is worth uprooting one’s family for… a decision that I did not take lightly.

Considering recent events, ranging from the powerful hurricane Barry that hit the Gulf Coast, blackouts impacting parts of New York City, and earthquakes near Los Angeles, I am humbled by the responsibility that Everbridge bears to the resilient first responders, emergency and security personnel, and all of the people they serve during the increasingly unpredictable events that continue to transpire.

I am personally inspired by what Jaime and Everbridge accomplished in fostering the right mission with a solution that keeps people safe and businesses running while building a team of people that truly care from the front line to the C-suite.  

As the established Critical Event Management market leader, Everbridge occupies a unique position to enable a global ecosystem to evolve CEM for the challenges of the future.  As CEO, I am even more motivated by the opportunity for Everbridge to expand its status as a customer-focused, category leader by partnering with organizations on their journey to centralize and optimize crisis, supply chain and business continuity planning, management and response.

So, now in 2019, I am moving to the not so sleepy Greater Boston Area, where I look forward to utilizing my experiences over the past 25+ years from hyper-growth early Capital One through digital transformation leader Rackspace, to fulfill my own personal Duty of Care by helping advance Everbridge’s important Mission to keep people safe and businesses running. Faster. 

David Meredith serves as Chief Executive Officer (CEO) of Everbridge, the global leader in critical event management and enterprise safety software applications, where he leads the company towards delivering on its mission to keep people safe and businesses running. He joined Everbridge in July 2019.

Everbridge Wins BCI European Award for Continuity & Resilience Innovation 2017   Earlier this month Everbridge attended the prestigious annual BCI European Awards ceremony and scooped the award for the Continuity and Resilience Innovation 2017. The ceremony took place in Edinburgh, UK, and was attended by the business continuity industry’s leading professionals. Everbridge won against strong competition from Crises Control & Barclays Group Resilience and was complimented on our platform’s strong features and customer case studies. The Business Continuity Institute (BCI) is the world’s leading institute for business continuity. Established in 1994, the BCI has established itself as the leading membership and certifying organisation for Business Continuity professionals worldwide.  BCI Awards take place at locations across the globe. The programme recognises innovative technology and showcases examples of business continuity strategy and planning. This year’s BCI European Awards recognised the outstanding contributions of business continuity, risk and resilience professionals and organisations living or operating within the European region. The awards are judged by an independent panel of industry experts. This year’s panel consisted of:

  • Rich Bogle MBCI: an established professional in the business continuity industry and VP of Business Continuity for Synchrony Financial
  • Martin W Fenlon MBA BA (Hons) Dip BCM MBCI: Head of Business continuity at Serco/EPC and business continuity advisor to the Houses of Parliament
  • Pete Frielinghaus MBCI: director of the African Chapter of the Business Continuity Institute and a member of the BCI Global Membership Council
  • Ahmed Riad Ali MBCI: one of the leading business continuity consultants in the Middle East and worldwide

Network outages. Security breaches. IT interruptions. We’ve all lived through them, whether we were aware of them or not. And while they are inconvenient for you and me, they wreak utter havoc on organizations. As these types of incidents increase in regularity, we decided to take a much deeper look into how companies are responding to these IT communication challenges today – and what we found was pretty interesting.


Everbridge recently surveyed 200 individuals responsible for their company’s IT operations. The survey questions focused on the impact that IT interruptions had on their business – as well as the impact they had on their own personal and professional lives. All of the findings can be found in our e-book, “Current Trends and Concerns in IT Communications,” but first, let’s take a minute to walk you through some of the highlights right here.

IT Incident Frequency – Real-World Stats

Respondents reported dealing with a whopping 30,000 IT-related incident in 2013, which averages to 150 incidents per organization. These stats included things like hardware failures, individual app and network outages, lost connectivity between sites or regional offices and data center performance issues. While we all know that IT outages are increasing in regularity, these findings drive this fact home even further.

Top Challenges with IT Outages – Communication and Time

Close to 50 percent of respondents said that communicating and collaborating quickly and effectively with impacted customers during an IT incident was their top challenge. Other major challenges included keeping internal stakeholders informed of the severity and likely duration of the outage and having the proper time to repair the problems.

What exacerbated many of these challenges was the method in which IT teams communicated with stakeholders. Brace yourself: 78 percent of respondents still rely on manual phone calls to communicate when an IT incident occurs. In today’s mobile workforce, that is simply not an effective or appropriate means to reaching those impacted! Repeat after me, “automate your IT incident response and communications process.”

Impact on the Business AND the Professional

Not surprisingly, 41 percent of respondents said that their organization experienced decreased customer satisfaction as a result of IT incidents. But what is often overlooked is the impact these incidents have on IT professionals themselves. Sixty-four percent of respondents said that they experienced personal stress as a result of IT incidents.

If this survey tells us anything, it’s that organizations have a lot of work to do. They have to look critically at their IT outage response and communication processes and deploy automation tools to ensure that (1) the right experts are engaged as quickly as possible during and service outage to resolve the issues and minimize business disruptions and (2) the impacted stakeholders (customers, employees, management) are kept informed during (and after) the incident.

IT Alerting — We Are Here to Help

To read more about how companies are impacted by IT outages, don’t forget to read the free e-book. You can also learn more about Everbridge’s recently released IT Alerting solution, which is designed to improve IT incident communications.

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