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Winter Storm (Juno) Communication and Preparation Best Practices


Winter storm #Juno is here, and it means business. Fortunately, Everbridge is also here to provide you with 24-7 technical support, as well as comprehensive critical communication resources and best practices to prepare you to communicate effectively throughout the storm. These insights can be applied to all types of organizations–from government agencies, to hospitals, to businesses. During severe winter weather, it’s critical to convey updates in a timely fashion to make sure residents and employees stay safe. In the case of Juno, safety means staying home, and off the roads.


A few weeks ago, for instance, we hosted a webinar with Weather Decisions Technology (WDT) that specifically covered the topic of Winter Weather Preparedness. The webinar detailed steps to be better prepared for severe winter weather and techniques for successful winter weather communications.


But, below, let’s take a quick look at three specific Winter Storm Preparation Best Practices: 


  1. Whether a business or a local community, confirm that you have multiple contact paths for each individual to decrease reliance on any one device. Harness the power of mobility. Set your delivery options to attempt email and SMS paths first, as cellular and landline infrastructures can be damaged by the storm.
  2. Focus on message construction. Dr. Robert C. Chandler, our crisis communication expert, recommends that messages consist of three short sentences that convey three key messages in 30 words (to residents and employees alike). SMS messages should be no longer than 120 characters and any audio/video communications should convey their primary message in the first 9 seconds.
  3. Don’t forget social media. Use social media as an additional communications channel and be sure to monitor sites like Twitter to gain situational intelligence that can help emergency response teams.


As Juno settles in, please be safe out there and employ these tips to help get you through the storm without any critical communication challenges.