BURLINGTON, Mass., November 24, 2020 — Everbridge, Inc. (NASDAQ: EVBG), the global leader in critical event management, today announced two executive appointments focused on the expansion of its market-leading and global brand, as well as the continued international category creation for critical event management (CEM). Everbridge pioneered CEM and continues to innovate and grow the importance of the category which has taken on increased urgency due to the COVID-19 pandemic. Stacey Wu, former SVP of Global Marketing at Fortinet joins Everbridge as Chief Marketing Officer (CMO), and Jessica Deckinger, former three-time CMO and veteran branding and communications executive, joins as Chief Communications Officer. Both will report directly to Everbridge CEO David Meredith.
Everbridge expands its global marketing and communications reach across more industries and geographies to better serve the integrated risk management challenges of organizations around the world, and to grow awareness for the importance of CEM to the safety of people and operations. As the original creator of the critical event management category, increasingly a CEO- and Board-level imperative, Everbridge and its mission now grow in importance every day as the world navigates a generational ‘black swan’ event resulting from coronavirus. The collective experience of Ms. Wu and Ms. Deckinger will be instrumental to Everbridge’s global marketing expansion for its award-winning CEM platform, its Public Warning solution currently deployed to provide country-wide alerting in 11 countries, and the company’s suite of COVID-19 Shield™ Return to Work and Contact Tracing solutions.
The company also announced that Joel Rosen, who led Everbridge’s global marketing and communications teams during the company’s successful IPO and subsequent strong growth and pioneering of the CEM category, has decided to leave to pursue the next chapter in his career.
“Our mission to keep people safe and organizations running, coupled with our market-leading technology platform in the increasingly relevant critical event management industry, enables us to attract the highest caliber talent,” said David Meredith, CEO of Everbridge. “Stacey and Jessica demonstrate our ability to hire top leaders with great credentials. They both ran marketing and communications organizations for major global brands and bring to Everbridge extensive expertise, as well as graduate degrees from MIT and Harvard, respectively.”
Prior to serving as SVP Global Marketing at Fortinet, a multibillion in revenue market cap software leader securing the largest enterprise, SMB, service provider, and government organizations around the world, Stacey Wu held executive marketing leadership and global demand generation positions at Avaya and Symantec. Earlier in her career, Stacey cultivated her breadth of marketing knowledge at Check Point, NEC and HP. Stacey received a Master of Business Administration from the MIT Sloan School of Management.
“We are in the early stages of a growing market opportunity for CEM,” said Wu. “I look forward to bringing my international marketing experience to Everbridge, having built and run a global demand generation engine at Fortinet that helped drive the company’s rapid growth. After working in cybersecurity for over 15 years to protect consumers and businesses against digital threats, I am honored to be a part of the Everbridge mission and to further elevate the importance of the category of critical event management.”
Jessica Deckinger brings over 20 years of experience in growth strategy, brand and digital marketing, communications, public relations, customer engagement, insights, and analytics, as well as human-centered experience design. She holds an MBA from Harvard Business School.
“The importance of CEM to the world’s top brands including Goldman Sachs, IBM and Siemens, as well as governments and healthcare agencies around the world, was evidenced by the significant global attendance at Everbridge’s recent COVID-19: Road to Recovery Symposium,” said Deckinger. “I consider it a rare opportunity to join such an incredibly strong team and to be a part of a company delivering on such a powerful mission.”
Last month, Everbridge hosted its “COVID-19 R2R: The Road to Recovery” virtual leadership summit featuring marquee keynote speakers including the 43rd President of the United States George W. Bush, as well as presidential advisor and Director of the National Institute of Allergy and Infectious Diseases (NIAID) at the U.S. National Institutes of Health (NIH) Dr. Anthony Fauci, Virgin Group Founder Sir Richard Branson, and renowned neurosurgeon and CNN Chief Medical Correspondent Dr. Sanjay Gupta. To learn more, go to COVID-19 R2R: The Road to Recovery.
