The Everbridge Risk Intelligence Monitoring Center (RIMC) has designated the conflict between India and Pakistan a ‘special event’. This ensures complete and comprehensive coverage of the developing situation from a risk intelligence perspective.

The Everbridge RIMC analysts will have an enhanced focus on the conflict and will produce all information available in real time for customers – including updates on damage to infrastructure, travel implications and military operations. Our tactical resolution team has already produced multiple layers/KMLs detailing the planned blackouts surrounding Indian infrastructure, troop movements and drone missile strike locations.

Everbridge Response and Service Continuity Update – Guidance for Customers with Personnel in India

Source: Everbridge RIMC (May 9, 2025)

If your organization has personnel in or traveling to India or the surrounding area, we want to assure you that Everbridge is actively monitoring the situation as tensions escalate in the India-Pakistan region. At this time, there is no impact to Everbridge services, but we are taking proactive steps to protect staff, ensure operational continuity, and support customers who may be affected.

As part of our crisis response protocols, Everbridge has: 

• Activated our Crisis Management Team, which is meeting regularly 
• Reviewed support coverage and delivery infrastructure 
• Verified that our systems are resilient and not dependent on any single region 

We also want to take this opportunity to reinforce the importance of multi-modal communication during volatile events. In certain scenarios – such as regional conflicts or government-imposed restrictions – SMS or voice services may be delayed or disrupted. Everbridge supports a variety of delivery channels including email, app push notifications, desktop alerts, and phone calls, allowing for greater reach and redundancy when speed and reliability are critical. 

We will continue to monitor developments closely. Should there be any changes to service availability or delivery to affected areas, you will be notified immediately as an Everbridge customer. 

If you have any concerns or questions, please don’t hesitate to contact your Everbridge account representative. 

Even though Intermountain Healthcare was already a leader in telehealth response time for stroke victims, they knew they could further reduce the time required to connect neurologists with patients in need. With xMatters, they could streamline their notification processes, reduce the operational pain of reaching doctors over long distances, and provide patients with the best possible care even faster than before.

Anytime there is a major event—outages, weather situations, or things of that nature—we use Everbridge Mass Notification.

With Everbridge Assist’s support, this biopharmaceutical company was able to provide an exceptional level of care for their employee that ensured her wellbeing in the safest, fastest and most efficient way possible, in the face of a myriad of challenges.

The security landscape has never been more complex. In this blog, Tracy Reinhold talks about how leaders can stay ahead of growing threats and create a security strategy that keeps their organizations strong.

Corporate security has evolved dramatically over the past decade. No longer confined to physical risks like break-ins or property damage, security now encompasses cyber threats, insider risks, and even the impact of global instability. The convergence of physical and digital risks has created a complex threat landscape, requiring organizations to think holistically about security.

For security leaders, this complexity presents both challenges and opportunities. Those who adapt quickly, leverage technology, and foster collaboration across teams can position their organizations as resilient and forward-thinking. This blog explores the current security landscape, key leadership strategies, and actionable lessons for managing security in an era of constant change.

The current security landscape: Challenges and trends

The traditional view of corporate security, focused primarily on physical assets, has shifted dramatically. Modern organizations face a convergence of risks that are deeply interconnected. Consider these key trends:

1. The convergence of physical and digital risks

Cyber-physical threats are on the rise. For example, a cyberattack on a building’s access control system could compromise physical safety, while a disruption to IoT-connected devices could shut down entire operations. Organizations must address these hybrid threats with integrated strategies that span both physical and digital domains.

2. Global instability

From political unrest to natural disasters, global instability is introducing new vulnerabilities. According to the Global Peace Index, incidents of civil unrest have increased by over 50% in the past decade, affecting supply chains, employee safety, and business continuity.

3. The expanding security perimeter

The rise of remote work and hybrid models has blurred the traditional security boundaries. Home networks, personal devices, and cloud-based platforms have expanded the attack surface, creating new vulnerabilities for cyberattacks and insider threats.

These trends underscore the need for organizations to rethink their approach to security, moving from reactive measures to proactive strategies that anticipate and mitigate risks.

Key leadership lessons for modern security management

Effective security leadership requires more than technical expertise; it demands strategic vision, adaptability, and collaboration. Here are three essential lessons for navigating today’s complex security landscape:

1. Security is a shared responsibility

Security cannot be siloed within a single department. It must be embedded across the organization, with clear roles and responsibilities for every team. Employees should be educated about potential risks, from phishing emails to suspicious activity on-site, and empowered to act.

For example, a manufacturing company implemented a company-wide security awareness program, including regular training and simulated phishing exercises. As a result, employees became more vigilant, reducing the likelihood of both cyber and physical breaches.

2. Agility Is essential

In a world where threats evolve rapidly, agility is a critical capability. Security leaders must be able to pivot quickly in response to emerging risks, whether it’s a new ransomware attack or geopolitical instability.

Agility also requires access to real-time data and insights. Leveraging tools like threat intelligence platforms and incident response systems enables organizations to detect and respond to risks faster. For instance, a retail company used predictive analytics to identify potential disruptions during a major protest, allowing it to reroute deliveries and avoid delays.

3. Data-driven decision making

Data is one of the most powerful tools for security leaders. By analyzing historical incident reports, monitoring current risks, and leveraging predictive analytics, organizations can make informed decisions to mitigate threats proactively.

For example, a healthcare organization analyzed patterns of attempted breaches on its network and used this data to strengthen its defenses, reducing the likelihood of future attacks. Data-driven insights also help leaders allocate resources effectively, focusing efforts where they’re needed most.

The role of collaboration in security

Collaboration is at the heart of modern security strategies. No single team or department can address today’s multifaceted risks alone. Here’s how collaboration drives better security outcomes:

1. Breaking down silos

Security leaders must foster collaboration across IT, HR, operations, and leadership. For example, IT teams can work with HR to identify insider threats, while operations teams can coordinate with security to ensure physical safety during an emergency.

2. External partnerships

Collaborating with external partners, such as local law enforcement, emergency responders, and industry peers, enhances an organization’s ability to respond to crises. During a natural disaster, for instance, organizations that have pre-established relationships with emergency services can recover faster and protect employees more effectively.

3. Sharing threat intelligence

Participating in threat intelligence sharing networks allows organizations to stay ahead of emerging risks. For example, cybersecurity organizations that share data on new malware strains can help others prepare and defend against similar attacks.

Case studies: Security resilience in action

1. Tech sector

A global tech company faced increasing risks from cyberattacks targeting its remote workforce. By implementing zero-trust architecture, requiring multifactor authentication, and deploying endpoint detection tools, the company significantly reduced successful breaches. Collaboration between IT, security, and HR teams ensured smooth implementation and employee compliance.

2. Retail sector

During a period of heightened civil unrest, a retail chain leveraged its security operations center (SOC) to monitor real-time data on protests near its stores. The SOC coordinated with local law enforcement to implement precautionary measures, including adjusting store hours and rerouting deliveries. These actions prevented property damage and ensured employee safety.

Looking ahead: The future of corporate security

As the threat landscape continues to evolve, organizations must stay ahead by embracing innovation and fostering collaboration. The future of corporate security will be defined by adaptability, proactive planning, and the integration of technology and human expertise.

Key trends to watch include the rise of AI-driven threats, the growing importance of supply chain security, and the convergence of cybersecurity with physical security. Leaders who prioritize agility, data-driven decision-making, and collaboration will be best positioned to navigate these challenges.

Corporate security is no longer just about protecting assets—it’s about enabling resilience, building trust, and driving long-term success. By adopting these principles, organizations can thrive in an era of complexity and uncertainty.

Security resilience starts with leadership. Tracy’s approach focuses on preparation, communication, and building a culture of vigilance. Take a fresh look at your security posture today and see where your organization can strengthen its defenses.

Bank of Hawaii – Bank of Hawaii uses the Everbridge incident notification system extensively for hurricanes, tropical storms, and other natural disasters, sending numerous reports for each event, including twice-daily status updates and instructions to employees, executive management, the call center, and the Disaster Assistance Response Team (DART). Messages provide advice on preparing property and ensuring personal safety, status updates and graphics tracking the hurricanes’ progress, Bank of Hawaii’s preparations and proactive measures, and emergency response plan reminders. Read more about Bank of Hawaii’s incident notification usage and get a sample message from Tropical Storm Hilda.

City of Glendale, Arizona – Glendale also chose to enhance its mass notification capabilities with Everbridge, which further enables the city to target potentially life-saving communications to impacted areas by simply drawing geo-fenced shapes on a map, allowing public safety officials to quickly and accurately reach the largest number of people in those zones. Recipients may include the most vulnerable and often underserved populations, such as residents with special needs; dependence on supplemental oxygen or medications; cognitive, visual, or hearing impairment; and those lacking Internet access.

City of Galveston – Throughout Hurricane Ike, the City of Galveston used the Everbridge incident notification system to alert and update its residents, emergency personnel and key officials about evacuations, road closures and deployments. Officials used the platform’s voice and text message capabilities to mobilize staff and deliver essential public safety information—including hurricane warnings, evacuation orders and reentry instructions—to its residents and businesses. Read more about how Galveston used incident notification to protect residents.

The value of business continuity as part of your end-to-end critical event management strategy

In today’s volatile business environment, organizations face a mountain of unpredictable challenges—from natural disasters to cyber-attacks, supply chain disruptions, and IT outages—that can impact the safety of employees, operational uptime, or customer satisfaction and loyalty. The ability to navigate these critical events hinges on one key factor: resilience. Here, we explore why business continuity is essential to your end-to-end critical event management strategy and how comprehensive planning and preparedness can redefine enterprise resilience.

Why business continuity is vital today

Effective business continuity solutions are no longer optional; they are critical. The landscape we operate in is fraught with unpredictability. The frequency and severity of disruptions have escalated, making robust preparation and rapid response mechanisms a necessity. Furthermore, regulatory compliance demands have tightened, with many industries now subject to stringent regulations that require detailed continuity and disaster recovery plans.

Customer trust and loyalty also hinge on the reliability of an organization’s continuity plans. During crises, the ability to maintain service delivery can make the difference between retaining and losing valuable customers. From a financial perspective, minimizing downtime and ensuring that operations continue smoothly during disruptions can stave off significant financial losses, preserving your organization’s stability and reputation.

The comprehensive approach of an end-to-end solution

Organizational resilience requires a robust end-to-end critical event management strategy that incorporates business continuity. The lifecycle of managing a critical event is built on five foundational pillars: Plan, Monitor, Alert, Respond, and Improve. These pillars ensure that organizations are not only prepared for any event but can also respond effectively, recover swiftly, and continuously enhance their resilience strategies.

The Everbridge platform

The key capabilities of an effective business continuity solution include the ability to develop detailed, tailored plans that address specific organizational needs. Conducting thorough business impact analyses is crucial for identifying and prioritizing critical business processes and resources. Equally important is fostering enterprise-wide collaboration, enabling teams to work together seamlessly across the organization.

Regular testing and refinement of continuity plans are essential to ensure their effectiveness. Meeting industry-specific compliance requirements effortlessly is another critical capability, allowing organizations to navigate regulatory landscapes with confidence.

The value of a comprehensive solution

An all-in-one end-to-end platform is designed to ensure that organizations can anticipate, mitigate, respond to, and recover from critical events. Such a platform integrates business continuity planning with critical event management, creating a cohesive and unified approach. Enhanced communication capabilities accelerate the dissemination of critical information and facilitate collaboration across the enterprise, significantly reducing response times during crises.

Streamlined onboarding processes enable new users to quickly and fully leverage the platform’s capabilities, ensuring that the organization can benefit from the solution’s full potential from the outset. Minimizing communication errors during crises enhances the accuracy and reliability of information, which is crucial for effective incident management.

Continuous improvement is a fundamental aspect of a comprehensive solution. By using real-time data and feedback, organizations can refine and enhance their response strategies, ensuring that they are always prepared for the next challenge

Business continuity for enterprise resilience

In the face of today’s complex threat landscape, having business continuity as part of your end-to-end enterprise resilience strategy is not just beneficial—it’s essential. A comprehensive end-to-end solution provides the resilience organizations need to stay prepared and responsive. By effectively planning, anticipating, and responding to critical events, organizations can not only survive disruptions but emerge stronger.

Achieve total enterprise resilience with a robust business continuity solution—keeping your people safe and your operations running, no matter what challenges arise.