Skip to main content
Butter bar
Transform your critical event management with Purpose-built AI

As the Palisades Fire continues to devastate communities across Southern California, our thoughts are with everyone affected by this tragedy. This is now one of the most destructive wildfires in Los Angeles history, and we remain steadfast in our commitment to supporting the safety and resilience of residents, employees, and communities during this critical time.

Here are some key steps and considerations to help you stay informed and prepared as the fire evolves:

Stay connected: Sign up for alerts

In times like these, receiving real-time updates can save lives. Make sure you’re signed up for emergency alerts in your area:

  • Visit ready.lacounty.gov/emergency-notifications to access a list of notification systems across Los Angeles County.
  • For communities using Everbridge or Nixle, text your zip code to 888-777 to receive SMS alerts directly on your phone.
  • Ensure your phone has emergency alerts turned on. In some cases, people have disabled these notifications, but these alerts can be life-saving. Here’s how to check and enable them:
    • For iPhone:
      • Go to Settings.
      • Tap Notifications.
      • Scroll to the bottom and ensure Emergency Alerts, Public Safety Alerts, and Test Alerts (if available) are toggled on.
    • For Android:
      • Open the Settings app.
      • Tap Safety & emergency (or search for “Emergency Alerts” in the Settings search bar).
      • Tap Wireless emergency alerts.
      • Ensure all options (e.g., Extreme threats, Severe threats, and Public Safety Messages) are toggled on.

Plan for power outages

The fire has already caused widespread power disruptions across the region. Here’s how you can stay prepared:

  • Backup Power: Use portable chargers, power banks, or generators to keep phones and essential devices running.
  • Battery-Operated Radios: Keep a battery-operated or hand-crank radio to receive updates if cellular networks become unreliable.
  • Emergency Lighting: Flashlights and solar-powered lanterns can be invaluable during extended outages.

Accessibility is essential

Emergencies like this underscore the importance of inclusive communication. Here’s how you can ensure everyone in your household or team has access to critical information:

  • For individuals with disabilities: Rely on SMS text alerts or voice calls if visual or auditory impairments prevent access to standard communication channels.
  • Language needs: Many alert systems offer multilingual notifications. Check if your city’s system provides updates in your preferred language.
  • If you’re supporting loved ones with special needs, ensure they are signed up for alerts and understand what to do if evacuation orders are issued.

Monitor local conditions

Wildfires are unpredictable, and conditions can change rapidly. Stay updated with real-time information:

  • Air Quality: Track air quality through platforms like AirNow.gov, especially if you or your loved ones have respiratory conditions.
  • Evacuation Zones: Know your local evacuation zones and have a clear plan to leave quickly if ordered to do so.
  • Local News: Tune into trusted local media channels for the latest developments and community resources.

Protect your health and safety

The fire’s intensity and smoke can pose serious health risks. Take the following precautions:

  • Minimize Outdoor Activity: Smoke and ash in the air can aggravate respiratory issues. Wear an N95 mask if you need to go outside.
  • Prepare for Evacuation: Keep an emergency bag ready with essentials like medications, water, snacks, and copies of important documents.
  • Check on Neighbors: If you know of individuals who might need assistance, such as seniors or those with disabilities, ensure they have the resources and support to evacuate if needed.

Offer support to those in need

If you are safe and able to help, consider supporting your community in the following ways:

  • Volunteer at Evacuation Centers: Local shelters need assistance with distributing supplies and caring for evacuees.
  • Donate Supplies: Items like water, blankets, and hygiene products are in high demand at shelters and relief centers.
  • Mental Health Support: Fires take an emotional toll. Check in with family, friends, and coworkers to offer support or direct them to resources like the Disaster Distress Helpline (1-800-985-5990).

Resilience in the face of crisis

This wildfire reminds us all of the importance of preparedness, empathy, and community solidarity. Whether you’re evacuating, supporting loved ones, or volunteering to help those displaced, every action counts.

At Everbridge, we stand with the communities affected by these wildfires and remain committed to our mission of keeping people safe and operations running during critical events. Let’s work together to navigate this crisis and emerge stronger.

Here are a few tips for using your notification system to keep your organization and constituents informed and safe.

Before a hurricane hits

  1. Safety and preparedness guidance. Provide employees, citizens, and others with tips for preparing their homes and families for a hurricane.
  2. Situational updates. Keep management in the loop with regular updates, which will also reassure them that you are closely monitoring the situation and are prepared to act. Include graphic attachments of the storm’s progress.
  3. Conference calls. Coordinate briefings with internal teams, county services, PSAPs, and city officials.

During a hurricane

  1. Response team and Emergency Operations Center activation. Notify and assemble emergency response teams. Use quota notifications to determine people resource availability and polling for reporting times.
  2. Emergency operations directives. Enact emergency plans and policies. Attach documents as needed.
  3. Situational updates. Provide management, response, teams, and constituents with ongoing status updates as the hurricane progresses, gets worse, or gets better. Provide reassurance.
  4. Safety reminders. Sustain communications throughout the hurricane. Reinforce safety precautions and necessary actions.
  5. Building and road closures. Issue alerts for weather-related closures and cancellations to keep people out of harm’s way. Reiterate work-from-home and other related policies.
  6. Evacuation notices. Manage evacuations, provide shelter-in-place guidance, and issue status updates and re-entry instructions.
  7. Wellness checks. Conduct wellness checks with the elderly and special needs populations through real-time polling.
  8. Conference calls. Leverage conference calls to brief the team and determine next steps.

After a hurricane abates

  1. All-clear alerts. Bring response efforts to an orderly close by sending out an all-clear message.
  2. Recovery and return-to-normalcy advisories. Advise citizens and others on next steps, including providing re-entry instructions, resumption of normal business processes, and more.
  3. Clean-up coordination. Manage volunteer availability and coordinate field activities.
  4. After-action reporting. Attach after-action report templates to follow-up notifications, ensuring all teams are using one standard format for efficiency, accuracy, and consistency.

How some organizations use incident notification during hurricanes

Bank of Hawaii – Bank of Hawaii uses the Everbridge incident notification system extensively for hurricanes, tropical storms, and other natural disasters, sending numerous reports for each event, including twice-daily status updates and instructions to employees, executive management, the call center, and the Disaster Assistance Response Team (DART). Messages provide advice on preparing property and ensuring personal safety, status updates and graphics tracking the hurricanes’ progress, Bank of Hawaii’s preparations and proactive measures, and emergency response plan reminders. Read more about Bank of Hawaii’s incident notification usage and get a sample message from Tropical Storm Hilda.

City of Glendale, Arizona – Glendale also chose to enhance its mass notification capabilities with Everbridge, which further enables the city to target potentially life-saving communications to impacted areas by simply drawing geo-fenced shapes on a map, allowing public safety officials to quickly and accurately reach the largest number of people in those zones. Recipients may include the most vulnerable and often underserved populations, such as residents with special needs; dependence on supplemental oxygen or medications; cognitive, visual, or hearing impairment; and those lacking Internet access.

City of Galveston – Throughout Hurricane Ike, the City of Galveston used the Everbridge incident notification system to alert and update its residents, emergency personnel and key officials about evacuations, road closures and deployments. Officials used the platform’s voice and text message capabilities to mobilize staff and deliver essential public safety information—including hurricane warnings, evacuation orders and reentry instructions—to its residents and businesses. Read more about how Galveston used incident notification to protect residents.

Request a Demo