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Three best practices for mass communication in healthcare

Why should your healthcare organization use a mass communication system? In many cases, the benefits speak for themselves. A healthcare organization can use a mass communication system to send important messages across multiple facilities, enhance code calling and STEMI alerts with multiple contact paths, and reduce its operational costs. In addition, a healthcare organization can incorporate a mass communication system into its everyday operations, automating its staffing processes to help employees become more productive and efficient.


Leveraging a mass communication system provides many benefits to a healthcare organization, regardless of its size, and understanding how to utilize this system is key. The following list highlights some of the best practices for mass communication in healthcare:


1. Utilize reporting and analytics tools – A mass communication system should include reporting and analytics tools that allow administrators to evaluate their broadcasts. Are messages reaching their target audiences consistently? And is your organization complying with local, state, and federal regulations for sending these broadcasts? Reporting and analytics tools are crucial, and enable your healthcare organization to understand the value of its notifications and make improvements when necessary.


2. Monitor social media – Social networks are real-time news sources. By tracking updates on Instagram, Twitter, and other social networks, healthcare organizations can get photos and videos from the scene of an emergency. Recognize the value of situational intelligence, and your healthcare organization can stay up-to-date throughout the lifecycle of a critical incident.


3. Use various communication tools – Can your organization consistently reach its target audience during an emergency? With state-of-the-art communication tools, a healthcare organization can send messages and confirm receipt of notification in a critical situation. In addition, a mass communication system helps an organization avoid operational failures and improve its everyday operations, as this organization can automate its staffing processes to save both time and money.


Want to learn more about the best practices for mass communication in healthcare? Check out this white paper.

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