Discover how Bristol Myers Squibb uses Everbridge to enhance resilience and ensure patient care during critical moments. The Everbridge platform empowers their business resilience team to centralize vital information, manage key assets like clinical trials and supply chains, and respond quickly and effectively to crises.

This video highlights the innovative ways Everbridge supports Bristol Myers Squibb in safeguarding operations and making informed decisions that prioritize patient well-being. From targeted communication to real-time asset visualization, see how their team ensures continuity and care in the face of disruption.

[00:07.3] Everbridge helps us stay resilient by bringing so many, pieces of information that we have, our sources of truth, so to speak, into one central repository. I think that’s huge for us to be able to have one single pane of glass. To be able to see all of our assets, not just our buildings and people, but also we’re in pharmaceuticals, so clinical trials, cell therapy sites, our supply chain. [00:35.3] So when the crisis event does happen, we can look at that, provide our leadership with a high level view, and quickly gain an understanding of how we could be impacted by the event and start to plan quickly of how we’re going to recover from that and get back to normal operations. [00:53.4] One time that specifically stands out for me was not a big thing, but where having Everbridge was critical and helped us quickly assess the situation was the attack on Israel, October 7. [01:10.3] We were able to, we don’t have a lot of assets there, but we do have a site, we have a business critical partner, we have a clinical trials in Israel. And the team, the critical, the business resilience team, was able to come to me and ask, what, what do we have? [01:27.7] You know, and one comment they had was, well, we don’t have any critical trials anywhere near there. Or I’m sorry, clinical trial. And within a minute I was able to, you know, not only tell them where it was, but also give them a visual of exactly, you know, how close it was to the Gaza Strip, so that they could take action to make sure that our patients were able to continue getting the treatment and the care that they needed. [01:52.8] We’ve had Everbridge for five years now and it completely changed the way that we handle critical events. We had a system that really was just for communication. And when we changed over to Everbridge to be able to not just have an updated list of people or sites, we’re able to actually place them in relation to crises or critical events or risks and be able to then quickly notify people. Based on, based on, their potential impact from that, rather than just taking a fire hose approach and is something going to happen in a certain state, we were able to actually target the people that needed to know. [02:44.5] So it not only helps them by getting critical information in a timely manner that’s accurate, but also helps us by not over communicating to the people that aren’t impacted by it. So I think it’s helped us to help our people understand and feel confident that they’re going to get information that the company is supporting them, but also to help reinforce to them that the information you do get is important, and not just click past an email or ignore a phone call, but that it’s going to be relevant to them.

APL Logistics is an international logistics organization responsible for ensuring the safety of its people and assets across the globe. In this interview with Tony Chavez, their Director of Security, he discusses how Everbridge helps APL effectively manage critical events from start to finish.

[00:07.3]
Our organization is an international logistics organization, and we have several risks, going on at any time around the globe. And a system like Everbridge helps us really manage critical events from start to finish. It allows us to become aware of specific risk events that are impactful to our business in a quick and efficient manner and allows us to mitigate risks as they come up to help minimize, the damage for our business operations.

[00:32.5]
A few months ago in the California wildfires, a large contingent of our workforce in the United States is remote, and we actually had, nine employees within not only the fire zone, but within the actual evacuation zone, and it really helped us, give context to the event as far as what impact or what assets were impacted by the event, and helped us manage our employees, facilitate their evacuation and further follow up as, we needed with HR and the different business units that needed to be involved with real time intelligence so that we could act accordingly with the best information on hand at any given time.

[01:08.1]
Yeah, so prior to bringing Everbridge on, we really had no automated way to, connect our assets to a particular risk event. So oftentimes it was me, getting open source intelligence through open source intelligence platforms, and then looking at our HR system and going into, you know, like a Google Maps type thing manually for each individual employee and trying to connect a specific coordinate to that event.

[01:36.7]
But it took, you know, literally what took two hours before, can now be done within a matter of seconds, and we can get the communication out to the folks who are impacted and provide our executive staff with a really quick summary of what impact the specific risk event has, on not only our facilities and operations, but also our people as well.

[01:58.0]
Our team is very, lean by design, and with Everbridge, we’ve been able to utilize the CEM orchestration and workflows very heavily within our environment to really automate a lot of the response processes and get our response going immediately once an event kicks off.

[02:13.6]
And that’s really allowed us to become very efficient, and again, manage the disruptions to any of our operations or impacts on our assets or people. Say, you know, a lot of times the, especially in the industry that I’m in, I’m the Head of Security for the organization and the traditional mindset has been to kind of throw personnel, you know, at problems and really continue those manual processes.

[02:37.4]
What I would say is look to tools like Everbridge to automate as many processes as you can to make your current workforce not only more capable, but more efficient. And with that you can also add capabilities to your program that you probably never imagined because you’re able to free up a lot of the manual workloads that your employees were doing prior to implementation.

[02:56.8]
And then the other piece, that I would add to that is try to incorporate as much data as you can, so not only Everbridge data, but also integrate your own data to give you more context around the impact that specific events are having. Not only your facilities, productivity, but also a financial impact as well.

[03:14.9]
If you can connect it to like your SAP type system or whatever system you use for finances as well. It’s been very impactful to see not only the effect on our current operations, but the financial impact that it could have long term as well.

Everbridge 360 is a critical event management platform that strengthens resilience by helping you detect threats earlier, respond faster, and improve continuously. The Core version of Everbridge 360 helps organizations safeguard employees, maintain business continuity, and respond to emergencies with real-time insights, global reach, and reliable multi-channel messaging.

Everbridge 360 is a critical event management platform that strengthens resilience by equipping organizations to detect threats earlier, respond rapidly, and continuously improve. The Enterprise version of Everbridge 360 provides the most advanced features, such as cutting-edge analytics, enhanced automation, and exceptional scalability. It is designed to support large-scale operations, ensuring efficient responses and deeper insights into risks while maintaining seamless functionality for organizations with expansive needs.

Everbridge 360 is a critical event management platform that strengthens resilience by helping you detect threats earlier, respond faster, and improve continuously. The Professional version of Everbridge 360 provides advanced communication tools and mobile safety features to enhance capabilities, protect your workforce, and ensure smooth operations during emergencies.

This article originally appeared in International Security Journal

Ask any chief security officer how they protect their enterprise, and a security operations center (SOC) will often be one of the first things they mention. 

The SOC has long been viewed as a necessary fixture – the nerve center for threat monitoring and crisis response. But as our operating environments evolve, so should our strategies. For many organizations, especially those balancing complex risks and finite resources, it’s worth asking: Does the traditional SOC still make sense? 

Before anyone misunderstands – this is not about questioning the value of protecting people, data, and assets. It’s about being open to how we do it. Today, we have options. Options that offer the same, if not greater, levels of capability without the limitations of physical infrastructure.

The traditional SOC has its merits. Centralized operations, dedicated teams and real time situational awareness.  These have all served organizations well. I’ve worked in plenty of environments where a physical SOC was not only effective but necessary.

However, as someone who has spent a career assessing risk, I can tell you that static, brick-and-mortar solutions come with their own vulnerabilities – and, at times, may not be the best fit. Consider the challenges: 

• Cost – physical SOCs require significant capital – equipment, facilities, and staffing. For some organizations it’s simply not sustainable.  
• Resilience – a fixed location, by definition, is exposed to geographic and environmental risks.  
• Scalability – expanding capacity, adding capabilities or adapting to changing threats can be slow and expensive when you’re tied to a physical footprint. 

The case for a digital SOC 

A digital SOC addresses many of these limitations head-on. By leveraging cloud-native platforms and purpose-built technology, we can deliver the same – an often superior – level of security without being bound by four walls. Here’s where digital SOCs stand out: 

• Cost-effective without cutting corners – you don’t have to sacrifice quality for efficiency. Cloud-based platforms allow you to build scalable, full-featured security operations without investing heavily in physical infrastructure. 
• Operational continuity – a digital SOC is resilient by design. It is immune to localized disruptions. Your team can monitor and respond from wherever they are and if you structure it correctly, there is no single point of failure. 
• Integrated capabilities – today’s platforms do more than detect threats. They integrate crisis management, travel risk, communications and intelligence into a cohesive system. What once required multiple systems – and often multiple teams – can now be streamlined. 
• Speed and precision through AI – AI has real utility here. Not the buzzword variety, but targeted capabilities that help detect, analyze and respond to threats faster. AI doesn’t replace your team – it makes them better. It brings scale, speed and precision that would be impossible to replicate manually.  
• Future-ready – as threats evolve, so should your strategy. A digital SOC gives you the flexibility to adapt quickly, scale as needed and adjust your approach without waiting for the next capital investment cycle.   

A balanced view

Like any solution, digital SOCs aren’t perfect. Integration, team alignment and vendor selection all require careful attention. And some organizations – particularly those with highly sensitive operations – may still require a physical presence. This is not a one-size-fits-all proposition.

But what is clear, is that clinging to the traditional SOC model out of habit is no longer a viable strategy. security has always been about resilience, adaptability, and smart resource management. Digital SOCs allow us to embody those principles more effectively.

Rethinking the mission

At the end of the day, your SOC – physical, digital, or hybrid – is a means to an end. Its job is to ensure your people, assets, and operations are protected. How you do that should reflect the realities of the treat landscape you face today, not the one we faced 15 years ago.  

Security leaders need to be open to re-examining long-held assumptions. Not every organization needs to build a command center. But every organization does need the ability to know what’s happening, respond decisively, and keep improving. That’s what matters.

Artificial Intelligence (AI) is rapidly transforming industries, and critical event management (CEM) is no exception. Yet, misconceptions about AI often overshadow its true potential to revolutionize how organizations manage risks, disasters, and disruptions. These myths have sparked skepticism and confusion, leaving many uncertain about AI’s true role in CEM. This blog addresses the top 10 myths surrounding AI in risk intelligence and crisis management. By separating fact from fiction, we’ll reveal how AI empowers organizations to make smarter, faster, and more resilient decisions. 

Myth #1: Automation removes human control over crisis management

Reality: AI enhances human decision-making. It doesn’t replace leadership; it provides faster, more accurate insights so decision-makers can act with confidence. A Forrester study found that organizations using AI-driven incident response reduce decision-making errors by 68%, allowing leadership to focus on strategy rather than firefighting.  

Myth #2: AI can’t improve decision-making in crisis situations  

Reality: AI accelerates response times by automating threat detection, response orchestration, and message dissemination. With AI, decision-makers get both speed and confidence, ensuring they act on the right intelligence at the right time.  

Myth #3: AI in risk intelligence is just hype  

Reality: Everbridge delivers risk intelligence 11 minutes faster using AI-powered automation. AI enables hyper-local insights, scales analysis beyond human capacity, and provides accurate, real-time risk assessment that decision-makers can trust. 

Myth #4: AI in CEM is too complex and expensive for organizations to implement  

Reality: Everbridge AI is purpose-built for ease of use. Customers don’t need data scientists – AI streamlines ORCA rule creation, incident response workflows, and resilience planning, ensuring fast implementation and immediate value. AI-powered CEM solutions integrate seamlessly with existing business operations. More importantly, the cost of implementation is far lower than the cost of a single major downtime incident. For every $1 invested in proactive resilience, companies save $7 in avoided losses (FM Global Resilience Index).  

Myth #5: AI in CEM is just about speed – it’s not actionable  

Reality: Everbridge AI doesn’t just accelerate processes – it provides precision, direction, and context. Our AI-powered platform helps organizations move from reactive crisis response to proactive resilience by automating the full CEM lifecycle. Everbridge is the only provider offering full-lifecycle AI-powered CEM, built specifically to handle physical and digital events with decision-ready risk intelligence.  

Myth #6: Businesses that rarely experience major disruptions don’t need automation   

Reality: The frequency of critical events has skyrocketed. Cyberattacks have increased by 38% year-over-year (Check Point Research), and supply chain disruptions are up 88% since 2020 (Resilinc). Organizations that plan ahead with automation avoid being caught off guard and significantly reduce financial risk.  

Myth #7: Crisis response can be handed manually  

Reality: Manual processes lead to delays, confusion, and financial losses. According to IBM, companies that take longer than five hours to respond to an incident experience 45% higher costs. AI-driven automation ensures immediate detection and response, cutting downtime by up to 75%.  

Myth #8: Only tech companies need AI-powered risk management

Reality: Every industry faces disruptions—retail, healthcare, finance, logistics. In the manufacturing sector alone, unexpected downtime costs businesses an estimated $50 billion per year (Forbes Technology Council). AI-powered CEM helps all industries mitigate operational risks and avoid catastrophic losses.  

Myth #9: Everbridge AI is just another automation tool  

Reality: Everbridge has invested $1B+ in AI, decision-ready risk intelligence, and automation, making it the industry’s most advanced AI-driven CEM solution. Our patented AI-enabled playbooks and risk intelligence network ensure that organizations not only react faster but build long-term resilience.  

Myth #10: AI in CEM is a future concept, not a reality  

Reality: Everbridge High Velocity CEM™ already integrates AI for:  

• AI-assisted BC/DR Planning – Automating plan creation and impact analysis. 
• AI-powered risk intelligence – Scaling global risk monitoring and hyper-local threat detection. 
• AI-authored alerts & templates – Reducing response time by automating message generation. 
• AI-enabled insights & playbooks – Automating best-practice response strategies. 
• AI-driven post-incident analysis – Improving future resilience planning with historical insights. 

Conclusion

The myths surrounding AI in critical event management can cloud its immense potential. When deployed effectively, AI doesn’t just provide speed—it empowers organizations with accuracy, automation, and actionable intelligence to prepare for, respond to, and recover from critical events. Everbridge High Velocity CEM stands as the only full-lifecycle, AI-powered solution capable of addressing today’s complex risks with precision and scale.

The Everbridge Risk Intelligence Monitoring Center (RIMC) has designated the conflict between India and Pakistan a ‘special event’. This ensures complete and comprehensive coverage of the developing situation from a risk intelligence perspective.

The Everbridge RIMC analysts will have an enhanced focus on the conflict and will produce all information available in real time for customers – including updates on damage to infrastructure, travel implications and military operations. Our tactical resolution team has already produced multiple layers/KMLs detailing the planned blackouts surrounding Indian infrastructure, troop movements and drone missile strike locations.

Everbridge Response and Service Continuity Update – Guidance for Customers with Personnel in India

Source: Everbridge RIMC (May 9, 2025)

If your organization has personnel in or traveling to India or the surrounding area, we want to assure you that Everbridge is actively monitoring the situation as tensions escalate in the India-Pakistan region. At this time, there is no impact to Everbridge services, but we are taking proactive steps to protect staff, ensure operational continuity, and support customers who may be affected.

As part of our crisis response protocols, Everbridge has: 

• Activated our Crisis Management Team, which is meeting regularly 
• Reviewed support coverage and delivery infrastructure 
• Verified that our systems are resilient and not dependent on any single region 

We also want to take this opportunity to reinforce the importance of multi-modal communication during volatile events. In certain scenarios – such as regional conflicts or government-imposed restrictions – SMS or voice services may be delayed or disrupted. Everbridge supports a variety of delivery channels including email, app push notifications, desktop alerts, and phone calls, allowing for greater reach and redundancy when speed and reliability are critical. 

We will continue to monitor developments closely. Should there be any changes to service availability or delivery to affected areas, you will be notified immediately as an Everbridge customer. 

If you have any concerns or questions, please don’t hesitate to contact your Everbridge account representative.