Companies invest significant resources in sophisticated controls to protect people, brand, and assets from critical events. These disruptive incidents (ranging from extreme weather to terrorist activity) increasingly lead to operational losses, brand damage, and concerns for health and safety. Despite investment, companies struggle to optimize their critical event management (CEM) operation, slowing down response time and creating potentially life-threatening confusion. As a result, companies are turning toward continuous resolution and a unified approach to CEM that links security and business operations.