Forrester Opportunity Snapshot
Take a Unified Approach to Critical Event Management
An Integrated, Unsiloed Approach Helps Companies Improve Operational Resilience
Forrester Opportunity Snapshot:
A Custom Study Commissioned By Everbridge | July 2020, with COVID-19 addendum, March 2021.
Companies invest significant resources in sophisticated controls to protect people, brand, and assets from critical events. These disruptive incidents (ranging from extreme weather to terrorist activity) increasingly lead to operational losses, brand damage, and concerns for health and safety. Despite investment, companies struggle to optimize their critical event management (CEM) operation, slowing down response time and creating potentially life-threatening confusion. As a result, companies are turning toward continuous resolution and a unified approach to CEM that links security and business operations.