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Prepare for emerging threats in 2024: Strategies for enabling business continuity

Jennifer Jesty says she won’t soon forget the first Everbridge alert she sent about a missing girl.

The emergency resilience manager with the Union of Nova Scotia Mi’kmaq said the program wasn’t fully deployed when police reached out to her for help.

“It was about 45 minutes later [that police] called back and said, ‘Jennifer, how did you do that? She is home and safe with her family. You were able to do in 45 minutes what we couldn’t do in 24 hours.”

Jesty, a former paramedic and firefighter, speaks with Everbridge about the program and her hopes to expand it far beyond Cape Breton Island.

Jennifer Jesty

“We used to use billboards. We used to do news flyers years ago. Those days have gone. Public officials need something in place to communicate with the residents in their community—for all events, not just emergencies. That’s why we moved to Everbridge.” 
Doyle Wright, Chief Police at West Milton Police Division

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